Tuesday, August 30, 2011

★ ★ ★ Milky Rail Train ★ ★ ★

We will start accepting reservations for the Milky Rail Train on Friday, September 2nd!

"Mihara Mitsukaz x Alice and the Pirates x Pullip" Triple Collaboration featured in Gothic & Lolita Bible Vol. 41. Using the "Milky Way Train System" as a theme and a clock motif, our first ever triple collaboration presents gorgeous and whimsical creations of lace and frills.

* We will not be selling the collaboration Pullip dolls.

107P335 Milky Rail Train NELLA Dress Set - $468 +tax

107P336 Milky Rail Train clock Cape Mantle - $338 +tax

107P436 Milky Rail Train JOHAN Ribbon Blouse - $174 +tax

107P626 Milky Rail Train JOHAN Frill Pants - $210 +tax

107P984 Milky Rail Train NELLA Headdress Headbow - $70 +tax

107P985 Milky Rail Train clock Silk Hat - $198 +tax

107P986 Milky Rail Train clock Socks Garter - $68 +tax

107P987 Milky Rail Train clock Trunk Bag - $256 +tax
(in brown & black)

We look forward to accepting your reservations!

Friday, August 26, 2011

UPDATE: Lucky Pack Line

Due to the presence of vendors throughout the building, the line for lucky packs will need to be formed outside of the NEW PEOPLE building along the Be@rbrick display side.

We will start ticketing at 10:30am (not 11am as previously stated). We will be handing out the number that corresponds to the pack you will receive (you will choose from a range). Please hand the ticket back when you make your purchase.

To prevent a rush, customers will be allowed to pick up their packs between 12pm - 1pm. After 1pm, any unclaimed packs will be sold on a first-come, first-serve basis. Our store will be partially blocked off during this lucky pack sale period to provide a smooth shopping experience for our customers.

As a reminder, there are NO RETURNS OR EXCHANGES for lucky packs. Packs will contain items that are our standard medium size. Some items may have stretch and some may not; we cannot reveal specific details about what is inside a lucky pack. When the lucky packs run out, we cannot make one for you from items in the store. Thank you for understanding.

Lucky Pack Price List:
BABY packs: $175 +tax
A/P packs: $150 +tax
Gloomy packs: $150 +tax

See you all bright and early tomorrow morning! ♪

☆ ☆ ☆ J-POP SUMMIT 2011☆ ☆ ☆

Just a friendly reminder regarding this weekend. 

Event Day Rules:

Due to the high volume of foot traffic we receive during event days, we need to implement a few guidelines to ensure an enjoyable shopping experience for everyone.

  1. Please do not use BABY SF as a meeting point for meet-ups or gatherings; the store will be very crowded. We may impose store capacity restrictions at any time for crowd control.
  2. Customers may only try on seven (7) items total, and may not add items while in the dressing room unless there is no queue. Customers must decide which items to try on before entering the dressing room. We may impose a time limit of 20min, if there are more than five (5) people waiting for the dressing room.
  3. Staff may ask to hold your items up at the front while you continue to browse. We will hold the items until you are ready to try them on or purchase them. Please be mindful not to drag our items on the floor.
  4. The pink ottoman cushion is reserved for customers to try on shoes only. Please do not use it to store your bags/clothes (we have a coat rack), to take a nap, or prop up your feet. Please do not set your personal items on top of our items either.
  5. Please do not lean on store furniture or fixtures. They are meant to support clothes and not people. We are not responsible for injuries caused by these actions.
  6. Please be careful with the accessory cases, and do not try to slide them across the glass or open them without staff assistance.
  7. Children who are under or appear under the age of ten (10) must be accompanied by an adult at all times. Please do not abandon strollers in the front of the store, this blocks the entryway which needs to be clear in case of emergencies.
  8. No food or drinks are allowed in the store. Please finish everything outside, and do not leave trash lying around.
  9. All stores on the fashion floor are separate. Please pay for your items before leaving the store. Sorry, we cannot do holds.
  10. Photos are still not allowed unless you provide media identification upon request.

If you choose not to adhere to our guidelines, we may ask you to leave the store. We reserve the right to amend the rules listed above at any time. Our normal store rules still apply, and in the future, may be amended to reflect some or all of these rules. Thank you for your cooperation.

☆ We look forward to seeing everyone this weekend! ☆

Thursday, August 25, 2011

A/W 2011 Coat Collection

We will start accepting reservations for the A/W 2011 Coat Collection on Friday, August 26th! 

Please read after the jump for more details!

A/W 2011 Shoe Collection

We will start accepting reservations for the A/W 2011 Shoe Collection on Friday, August 26th! All shoes are available in sizes S-LL. And don't forget to snag a great deal on shoes through the online store: BABY shoes & A/P shoes!!!

Please read after the jump for info on the new styles!

Tuesday, August 23, 2011

New Poll!

Are you all excited for J-POP SUMMIT this weekend? ♪
We've added a new poll to the sidebar. Please check it out!!!
→ → → → →

Monday, August 22, 2011

Registration Details

Registration and Wardrobe Screening:
Animation On Display booth will be taking sign up from 11am – 2:30pm, August 27th, the same day. All who have registered must gather under the 12ft J-POP SUMMIT Banner (and light pole flags) at the entrance of Peace Plaza at 2:30pm for BABY staff to go through wardrobe screening. The qualified contestants will then be escorted to a waiting area to go on stage to compete in the contest that starts at 3pm!

Full information can be found here.

Friday, August 19, 2011

♚ New Coordinates ♚

Baby the Stars Shine Bright
135★232 Unico ♥ in Bloomland JSK $280
135★414 Back Pintuck Blouse $116
135★955 Jilted Ribbon Hairband $36

134★270 Royal Rose JSK $268
135★428 Back Shirring Blouse $138
135★913 Antoine Bouquet Headbow $68

135★513 Ma Cheri Skirt $186
135★702 Chained Berry Memoir Peter Pan Collar Cutsew $104
135★922 Chained Berry Memoir Mini Hat $104

 Alice and the Pirates
107P413 Mad Hatter Blouse $162
107P324 British Check Vest $162
107P619 British Check Shorts $174
107P928 Selene Mini Hat $162

107P319 Anise Princess OP $174
107P952 Time of the Roses Necklace $70

106P621 Mad Hatter Pants $186
107P719 Mad hatter PrintCutsew $108

Thursday, August 18, 2011

♟ ♚ ♞ Alice's Secret Key ♜ ♛ ♟

Our newest print series from BABY, Alice's Secret Key, will be available for reservation on Friday, August 19th! (Same day as the Dantalian no Shoka collaboration). Elements from Alice in Wonderland parade through rows of a scattered deck of cards. The items are available in 4 different colorways, and are embellished with gorgeous bows, ribbon, and trim.

Alice's Secret Key

Ivory x Brown
Pink x Black
Sax x Navy
Black x Black

Please read after the jump or click here for more details!

Monday, August 15, 2011


Happy 2nd Anniversary! In celebration, we are delighted to announce the details for our event at J-POP SUMMIT 2011. We will be having a fashion contest on the Peace Plaza stage, lucky packs (BABY & A/P), and a limited item. Please read on for more details!



Lolitas! Fashionistas! Boys and girls! This year, BABY, THE STARS SHINE BRIGHT and Animation on Display will be co-hosting a circus-inspired, OTT (over the top) fashion contest at the Pagoda Stage on Saturday, August 27th. Contestants will be chosen on-site the morning of the contest by BABY staff.

1. Fashion contestants must wear main pieces (JSK, OP, Blouse & Bottom) from BABY or A/P.
2. A coordinate check will be conducted prior to the contest.
3. Judging will be based on creativity and adherence to the theme, and on how they explain their look to the audience during the contest.
4. The winners will be chosen by BABY shop staff and our special guest, Amy Dean from Crown & Crumpet. The grand prize is a full coordinate set from BABY!

Please stay tuned for more details!



We have a very limited quantity of lucky packs just for J-POP SUMMIT 2011!!! The sale will start on Saturday, August 27th!

There will be 3 types: BABY ($175), A/P ($150), and Gloomy ($150). The contents of each pack is worth $400~$600 depending on the pack. 

Each customer will be limited to one (1) lucky pack per person. We cannot make exceptions as there will be very limited quantities available. On the sale day, we can help you decide which pack will best suit your style and size.

The purchase price does not count towards points or novelties. No returns or exchanges after purchase. These lucky packs are for in-store purchase only; we cannot accept mail, phone, or online orders.

Please do not block vendors in the building. We will be ticketing one (1) hour before opening. The number you choose will correspond to the pack you will be purchasing.



135★0018 Strawberry & Cherry Fan - $10 +tax

We will be selling Strawberry & Cherry fans on Saturday, August 27th! We will be limiting the fans to one (1) per person. The fans are available in pink and black; customers may choose either color but not both. These fans will definitely sell out.


We will be cordoning off the store until all the packs are sold. If you would like to purchase other items, please wait until we open up the store. If you wish to purchase a lucky pack and a fan, please let us know during ticketing. Thank you for understanding.

Please call or email us prior to the event, if you have any questions.

✈「Bibliotheca Mystica de Dantalian」 Collaboration ✈

We will start accepting reservations for Bibliotheca Mystica de Dantalian (Dantalian no Shoka) collaboration items on Friday, August 19th! All items are made-to-order, so you will not see these in stores.


135★398 Dantalian no Shoka Darien Dress - $1388 +tax
(available in S, M, & L sizes)

135★030 Dantalian no Shoka Darien Umbrella - $50 +tax
(available in OFWxOFW & BxB)

More items after the jump...

♥ ♥ ♥ Usakumya-chan Series ♥ ♥ ♥

We are now accepting reservations for our Usakumya-chan Series!! Once again, Usakumya-chan is available in 3 types: rucksack backpack, pochette, and mini-mini versions.

135★095 Usakumya Rucksack - $174 +tax

 135★093 Usakumya Pochette - $88 +tax

135★094 Usakumya Rucksack Mini Mini - $42 +tax

We look forward to accepting your reservations!

Friday, August 12, 2011

♠ New Coordinates ♠

Baby the Stars Shine Bright
135★236 Early Summer Chocolate Strawberry Parfait Yoke Shirring OP $268
135★913 Antoine Bouquet Headbow $68
134★082 Kanon's Maidens Shoes Daydream Necklace $58
135★927 Merry Sweet Chocolate Hairpins $38
135★035 Ribbon Heart Bag $186

135★214 Doll Heroine JSK $338
134★432 Caroline Blouse $162
135★921 Mademoiselle Jewel Rose Round Comb $104

135★316 Ribbon Ribbon Gelato Sundress Headbow Set $186

Alice and the Pirates
107P325 Melty Mermaid Princess OP $304
106P026 Mourning Rose Headdress $50
107P970 Melty Mermaid Princess Necklace $70

107P316 Floriela OP $268
107P935 Loreley Dress Headbow $82
107P970 Melty Mermaid Princess Necklace $70

107P319 One Piece Dress $174
107P319 Tarot Card Vest $174
135★913 Antoine Bouquet Headbow $68

Saturday, August 6, 2011

♚ New Coordinates ♚

Baby the Stars Shine Bright
135★243 Flying Love From Juliet JSK $338
135★035 Ribbon Heart Bag $186
135★817 Ansie Rose Socks $42
135★913 Antoine Bouquet Headbow $68
135★961 Cutie Ribbon Comb $32
135★020 Saccharine Ribbon Necklace $58

135★240 Princess Shirring JSK $232
135★428 Short Sleeve Back Shirring Blouse $138
135★901 Cameron Headbow $44
135★954 Lady Rose Headbow $44
134★890 Hearted China Necklace $92

135★319 Flower Garrett Juliet Long One Piece Dress $376
135★921 Mademoiselle Jewel Rose Round Comb $104

Alice and the Pirates
107P219 A/P Bustle JSK $256
107P419 Prince Conrad Short Sleeve Blouse $138
135★913 Antoine Bouquet Headbow $68
107P970 Melty Mermaid Princess Necklace $70

107P220 Melty Mermaid Princess JSK $292
107P420 Emilier Chiffon Blouse $150
107P970 Melty Mermaid Princess Necklace $70
135★966 Royal Millefeuille Headbow $50

107P223 Vanilla Baby Doll JSK and Headdress Set $256
107P952 Time of the Roses Necklace $70

Tuesday, August 2, 2011

❘❘❘ ♦ ❘❘❘ ♦ ❘❘❘ ♦ ❘❘❘ twilight Circus ❘❘❘ ♦ ❘❘❘ ♦ ❘❘❘ ♦ ❘❘❘

We will start accepting reservations for A/P's twilight Circus series on Friday, August 5th!! 

Come one, come all!
The Big Top is back in town,
so start sending in the clowns! 

Under a shower of juggling balls and falling playing cards,
the performers parade through on rolling balls and unicycles.

Join us, Boys & Girls!
The show is about to start ☆

❘❘❘ ♦ ❘❘❘ twilight Circus ❘❘❘ ♦ ❘❘❘

☆【Nostalgic memory】Ivory x Brown
☆【Nightfall party】Navy x Navy
☆【Candies glow】Purple x Black
☆【Phantom carnival】Black x Black

More details after the jump...